A new model of evangelism?

Picked up from Madpriest's blog.
(June 10, 2007)--The chairman of the liberal Christian group Sojourners says he believes that "Jesus coming was not primarily about getting people into heaven."

The Rev. Brian McLaren says he believes that Jesus came "to proclaim the Kingdom of God, which is God's will being done on Earth."

McLaren says that's why congregations in the "emergent church" movement focus more on social action than trying to convert people to Christianity.

McLaren says that if people are "happy being Muslim, or Buddhist or Jewish or atheist," he doesn't think it's right to try to "shoe-horn them out of their religion" into Christianity.