Sunday, March 23, 2008

The true meaning of Easter

Sticky moment - Store gets egg on its face:

“ Brits will on average be enjoying over 3.5 eggs each over the Easter weekend alone. But over a quarter don’t know why handing them out symbolises the birth of Jesus. . . .” Press release from Somerfield, April 3

“ Brits will on average be enjoying over 3.5 eggs each over the Easter weekend alone. But over a quarter don’t know why handing them out symbolises the rebirth of Jesus . . .” Revised press release

“ Brits will on average be enjoying over 3.5 eggs each over the Easter weekend alone. But over a quarter don’t know why handing them out symbolises the resurrection of Jesus” Second revision

Many thanks to Hayley Booth, writing for a PR agency hired by the UK supermarket chain Sommerfield.

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